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EXPERIENCE
2020-2024
United Kia
Directed full-service business operations for Ram, Directed daily operations of a full-service Kia franchise with oversight of sales, marketing, parts and service management, inventory control, financial oversight, and insurance compliance. Successfully adapted to changing market conditions to ensure efficient resource and labor utilization.
2018-2020
Ice Cave & Bandera Volcano
Hands-on leader for oversight of daily hospitality operations, land, and financial management of a 4,400-acre natural araction and a working cale ranch.
2012-2018
Tates Auto Center of Gallup
Directed full-service business operations for Ram, Dodge, Chrysler, and Jeep (FCA) franchise dealership with oversight of financial, insurance, human resources, accounting, parts and service, and regulatory compliance.
1993-2012
Ice Cave & Bandera Volcano
Capably managed property and hospitality operations of a 4,400-acre natural attraction, cinder pit, tree farm, and working cattle ranch. Managed all financial, accounting, budget, forecasting, and tax reporting with oversight of all land development, facility maintenance, mechanical, electrical, plumbing, and heavy equipment operations.
1991-1992
Exploratory Driller's Roughneck
Drilling Services Company
Actively supported remote mineral exploration, proficiently supporting the operation of a reverse circulation drill rig and ensuring daily rig maintenance and mobilization.
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1989-1991
Sales Representative / F&I Manager
Tates Auto Center
Demonstrated sales success for a Ford, Lincoln, Mercury, Dodge, Chrysler, Plymouth, Jeep, Eagle dealership. Successfully directed and executed negotiations with lenders, structuring financing deals and managing contract agreements and legal compliance. Operated as a sole proprietor property and casualty insurance agency.
1986-1989
Loader | Unloader | Sorter | Damage Clerk
United Parcel Service
Proficient and highly productive in various roles at sort hubs in Phoenix and Tempe, AZ. Actively participated in the Safety Committee, the Quality Control Committee and Excellence Committee.
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EDUCATION
1990-1993
Northern Arizona University
During my time at Northern Arizona University, where I earned my BSBA in Business Economics, I was able to pursue my passion for economics and financial analysis. This allowed me to appreciate the core principle of allocating scarce resources.
1985-1988
Arizona State University
Course Work - Electrical Engineering
As I was engaged in my studies pursuant to electrical engineering that I enrolled in the prerequisite ECON 101 and discovered my true passion that would eventually lead me to Business Economics.
1985
High School Diploma
Holbrook High School
I completed my high school education with a focus on college preparation in STEM field studies to pursue engineering.
PROFESSIONAL CAPABILITIES

Operations Management
Customer Success
Business Development
Finance & Insurance
Sales Management
Hospitality Management
Project & Procurement Management
Credit Analysis
EXPERTISE
LEADERSHIP
Critical-thinking and technically astute leader with proven ability to build rapport and respect with culturally diverse audiences at all levels and empowering individuals and teams to be accountable.
CREATIVE PROBLEM SOLVER
Expert conflict resolution to minimize risk and mitigate legal issues by using critical listening, sound judgment, and savvy communication and negotiation skills to deliver creative win/win solutions.
OPERATIONS ANALYTICS
Proven abilities in using quantitative and qualitative analysis to delve into economic, financial, and market analytics to identify strengths and weaknesses that lead to continuous improvements to optimize decision-making in ever-evolving environments and market conditions.
PROJECTS & PROCUREMENT

PROJECT MANAGEMENT
On Time / On Budget / Results Driven
United Kia
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Kia Brand 2.0 - Six month project to replace outdoor podium signage, exterior, front facing wall
covering and signage, two interior brand walls and interior wall repaint.
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Service Department A/C – Four month project to install six industrial air conditioning units, controls,
ducts and vents.
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EV Charging Stations – Four month project to install one Level 3 EV charging station and two level 2
EV charging stations.
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Parking Lots Resurface – One month project to resurface / chip seal all parking areas.
Tates Auto Center of Gallup
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Sales and Showroom Remodel: -Three month project associated with the purchase of the CDJR franchise for Gallup, NM.
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Parts and Service Dept. Remodel: -Three month project associated with the purchase of the CDJR franchise for Gallup, NM.
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New Mexico Dealer Licensing: Three month project to meet all requirements associated with bonding and licensing of a retail automotive dealer license
for the New Mexico Department of Motor Vehicles, Dealer Services Division.
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Lender Agreements: - Three month project associated with the purchase of the CDJR franchise for Gallup, NM to secure dealer / lender agreements for ten national automotive finance companies.
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Vehicle Storage Area: - One Month project to reconfigure secure back-lot vehicle storage, procure materials and contractor to remove existing structures, surface the area with gravel and establish a secure fenced perimeter.
Community / Volunteer
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EMAAC Grant Video Production.
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NM Scenic Byway Video Production.
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NM Hwy 53 Annual Fall Festival.
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NM Arts Grant Proposal EMAAC..
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NM Scenic Byway Establishment.
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Panavision Tour of NM Location Scout.
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NMDOT Scenic Hwy Adopt a Highway.
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Ancient Way Scenic Byway Sign Design.
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Ancient Way Brochure Design.
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Sandia Grotto Survey Video Production
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Ice Cave & Bandera Volcano
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Trail Infrastructure: - Ongoing, twenty year capital improvement projects to improve visitor experience and safety conditions of the trail system.
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Showroom Expansion: - Adapted the existing historic building from the personal residence of the owner to add
showroom and office space to increase retail space by 200%.
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Food Service Profit Center: -Adapted the existing historic building from the personal residence of the owner to add a commercial kitchen and dining area.
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Gemstone Mining Profit Center: -Constructed a “GemStone Mining Sluice” operation.
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Picnic Area / Gazebo: Constructed a BBQ, fire-pit and public Gazebo and designed a public picnic area.
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Workshop Construction: Adapted a 100 year old dilapidated cabin to serve the purpose of a workshop.
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Public Restrooms Construction: -Replaced two 50 year old traditional pit toilets / outhouses with a modern functioning vault toilet.
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Owner Housing Construction: -Construction of two additions to a small historic log cabin to expand living quarters.
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Guest Cabin Construction: Six month demo and remodel of 5 historic log cabins to provide overnight
lodging.
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Water System Infrastructure: -Ongoing twenty year system of projects to upgrade, improve and maintain an extensive 4 mile water pipeline system.
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Water Well Construction: One month project to locate, survey, engineer, plan, permit and procure
contract services to drill a remote 600 foot freshwater well.
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Entrance Gate Construction: - One week project to construct a steel gate and iconic entrance welcome
structure at the junction of the primary entrance drive and the state highway.
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County Road Realignment: -Solicited the Cibola County roads department to suggest and lobby for the adjustment of one mile of county road alignment to improve safety and provide improved ingress / egress from the northern section of the 4,400 acre property.
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Cemetery Establishment: - One week project upon the death of the sole proprietor’s wife, it was determined to establish a family cemetery. The project timeline was compressed given the logistics of funeral planning.
NOTEWORTHY
ACHIEVEMENTS
Certifications, Licensing, Community Service.
1996 - 2006: Board Member, NMSU Rural Economic Development Through Tourism.
1997 - 2001: Served as a Board Member for Grants / Cibola County Chamber of Commerce.
1998 - 2012: Board of Directors for New Mexico Dept. of Tourism - Region I Marketing.
1998 - 2012: Treasurer for El Morro Arts Council as a member of the Board of Directors.
2002 - 2012: Engaged in Apple Software Customer Seeding under NDA at Apple Computer, Inc.
2004 - 2005: Recruited for NM Governor Elect, Susana Martinez Tourism Dept. steering committee.
2009 - 2012: Certified as a high school wrestling official by NMAA and AIA.
2010 - 2012: Served as a judge in Physics and Chemistry at the Northwest NM Science / Engineering Fair.
2012 - 2018: Obtained certification as a VIN Inspector from NM MVD Dealer Licensing Division.
2012 - 2018: Held the position of New Mexico Notary Public.
2014 - Present: Recognized as an AFIP Certified Professional in Financial Services.
2015 - Present: Passed as Recommended for Arizona Public Service's pre-employment SOPD Test.
2015 - 2018: Achieved certification as a FCA Certified Sales Manager and Commercial Sales Manager.
2020 - Present: Certified Dealer Principal and Sales Management by Kia USA.
2021 - Present: Licensed for California Automotive Sales.
2023 - Present: Obtained Certification in Finance And Insurance Management from Reahard & Associates.
Attributes & Capabilities
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Proven servant style leadership, demonstrated by professional experience at all levels.
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Highly effective team player, critical listener, consistent intensity, drive and work ethic.
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Possess diverse skill sets encompassing GAAP, quantitative economic, financial and market analytics, math, physics, design, electrical, AC/DC theory, mechanical, construction, plumbing, heavy equipment operation, facility maintenance, land surveying, and water systems management.
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Maintain broad computer skill sets including proficiency in office applications, SQL, DMS, CRM, Excel, ChatGPT, AutoCAD, Photoshop, and Final Cut Pro.
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Talented graphic artist, video editor, and camera operator with a portfolio of advertising assets spanning digital media, print, radio, television, outdoor, streaming video, DVDs, and cover art.
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Accomplished in managing effective marketing, advertising, and public relations campaigns.
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Possess top-tier public relations, community outreach and team building experience and leadership.
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Proven sales, persuasion, and marketing performance and expertise.
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Executive-level conflict management / resolution and negotiation skill sets.
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Highly diverse experience with business / contract law and regulatory compliance.
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Dedicated and loyal manager with a laser focus and fair-minded broad perspective.
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Thrive under pressure and welcome challenges, consistently seeking opportunities for growth.
